Identity protection, built for real people.
ChoiceIdentity was founded on a simple idea: protecting your identity and understanding your credit shouldn't require a finance degree, a decoder ring, or a multi-tier subscription maze.
Our story
Every year, millions of Americans find out about identity theft and credit issues too late — when a loan gets denied, when a mystery charge appears, when a new line of credit shows up that they never opened.
The tools to prevent that exist, but they are usually buried under confusing pricing, five upsell tiers, and a sign-up flow that takes twenty minutes. ChoiceIdentity was built to change that: one clean monthly plan for always-on monitoring, one flat fee for a full 3-bureau report on demand, and a dashboard designed for actual human beings.
We are headquartered in Albuquerque, NM, with a team that believes identity protection should feel like a friendly checkup — not a lockdown. Read the long version of how we got here →
Who we serve
Everyday members across the US who want a clean, trustworthy way to keep an eye on their identity and credit — without the noise, upsells, or jargon.
How we got here — and where we're headed
A short, honest timeline. Milestones are what's shipped or clearly scheduled — nothing inflated.
- 012025 · Q4
Idea takes shape
We sketch out what modern, member-first identity protection could look like — FCRA-aware from day one.
- 022026 · Q1
ChoiceIdentity LLC formed
Company incorporated in Albuquerque, NM. Security architecture and compliance design go to work alongside the product build.
- 032026 · Q2
Platform launches
Public site, member dashboard, Identity Confidence Score, and 3-bureau premium reports go live.
- 042026 · Q3 – Q4
Experience deepens
Mobile experience, expanded alert types, and enrichment of the Identity Confidence Score with more signals.
- 052027+
Protection expands
ID-theft restoration, insurance partnerships, and a broader family of protection products beyond credit.
What we stand for
These aren't slogans on a wall — they are how we decide what to build, what to cut, and how we treat every member.
Security first
Every line of code is written with credit data in mind. Bank-grade encryption, FCRA-aware handling, and audit trails on every sensitive action.
Radical clarity
No dark patterns, no hidden fees, no confusing tiers. One flat monthly plan and one flat report price.
People over patterns
Real humans in US-based support, plain-language explanations in every alert, and a dashboard built for everyday members — not credit experts.
Built for today
Modern stack, instant alerts, and a mobile-first experience. No clunky portals, no 1990s-era flows.
Small team, real humans
US-based, security-minded, and member-obsessed. More team bios go live as we grow.
Want the full picture?
Read the long-form story, our vision and mission, or skip straight to creating your account.